Lifetime Non-Renewable Subscription "Showing Renewal Date"

I've made a "Non-renewable Plan" which gives the subscribers Lifetime Unlimited Access.
I've set the Plan as:

Regular Validity duration: Lifetime
Total number of occurrences of regular validity/price: 0 (I've also tried 1 and then subscription stays free for rest of Lifetime)
Renewable in Advance: "Non-renewable"

But when I check the status in the account it shows as Active - Renewing on [Date]
Which will make subscribers think their card will be charge again.
How can I fix that?

Thanks.

Did the user subscribe before it was turned into a lifetime plan? Within CBSubs > Subscriptions does their subscription have an expiration date? The column should be empty for a lifetime subscription.