Hi Kyle,
Currently, there is a UX problem that may be solved very quickly. It would be WAY more useful if the whole DIV turned into a button (or at least the lower part or something) that brings you directly to a URL. Currently the only way to achieve this is by putting in an image, in which case the whole image turns into a link (so users cannot miss clicking on it).
Would it not be possible to turn the whole white part of a notification into a link (ie the main one, which is of primary interest to the user)? Other links (like in the system action for GJ) would still be there but it would be ONLY their own div that has the link in it. My users cannot find the link in the notifications (or at least have difficulty with it)
That would make it way simpler to use.